COLLATERAL

Sharp-Witted Materials That Actually Help Sell

All bets are off when it comes to the rules governing successful collateral. All shapes, sizes, finishes, delivery systems, and budget parameters are fair game. What collateral does and how it does it is the only important question.

Get Collateral That Actually Helps
Collateral

Types of Collateral We Create

Every Format You Need. None You Don’t.

  • Brochures
  • Pamphlets
  • Guides
  • Promotional flyers
  • Product data sheets
  • White papers
  • Banners
  • Posters
  • Invitations
  • Newsletters
  • Blogs
  • Press Kits
  • Catalogs
  • Postcards
  • Premiums
  • Product samples

It’s fair to say that the world of advertising and marketing would be unable to accomplish its primary objectives of maximizing sales, profits and brand recognition without a successful arsenal of collateral materials. While the forms that collateral can take are legion, the requirements for success apply across the board.

What Makes Collateral Work

Four Questions Every Piece Has to Answer

Does it capture the brand image?

Every piece needs to look and feel like it came from your business—consistent typography, color, voice, and tone of imagery. The reader should know it’s yours within two seconds.

Does it communicate the message?

Strip away decoration. Is the core argument clear? Is the value to the reader obvious? Does the reader know what to do next?

Does it grab attention?

If your collateral can’t survive a glance, it can’t survive a stack of competing materials on a desk, in a mailbox, or at a trade-show table.

Is the creative arresting?

The best collateral is unmistakably crafted. At VSM, our creative teams are dedicated to developing sharp-witted collateral that accomplishes your objectives and complements the other elements in your marketing plan.

Ready for collateral that actually helps?

Get Collateral That Actually Helps